Apple Leads Smartphone Race, while Android Attracts Most Recent Customers
The race for the lead in U.S. smartphone operating system (OS) consumer market share is tighter than it has ever been. According to November data from The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers.Apple Leads Smartphone Race, while Android Attracts Most Recent Customers | Nielsen Wire
