Online reputation management begins with solid proactive crisis management and reverse SEO strategies. A
recent LinkedIn online survey about Online PR by Rostin Ventures
brought a number of solid, insightful responses from respected
professionals in our industry. The question: How important is SEO to Online Reputation and Brand Management for a company's Public Relations?
The survey responses were best expressed by Sarah Skerik, Vice President of Social Media at PR Newswire: "The
role [search engines] play in influencing opinion is undeniable. [They]
are the starting point for most Internet users, and surveys tell us
that most journalists start story research with search. The results at
the top of the search results page play a powerful role in shaping
behavior and surfacing commentary from the social layer."
Author Victoria Ipri added: "The
real breaking news is what people are talking about right now, today.
This is the same information you’ll find at the top of today’s search
engine rankings. And this is precisely where SEO, combined with online
reputation management, plays a vital role."
Actions speak louder than words.
When faced with a negative article or comment on the web, the best
approach is an objective, tactful response to the situation. Remember,
Internet content possesses longevity, and your company's positive and
ongoing engagement in the worldwide community is a surefire safety net
should any negative publicity knock on your door.
The
strongest strategy behind online reputation management begins with
proactive public relations before a negative event occurs. How is your
company proactively managing its public relations and brand strategy
within search engine results pages? That's
where Rostin Ventures comes in, providing professional, well-written,
insightful content for Online PR, Reputation Management and Crisis
Management strategies.
